Twenty years of B2B marketing, from every seat at the table.

How did I get here?

I started in radio, where nobody owes you their attention.

You earn it in the first sentence or you lose the listener. That discipline, lead with what matters and cut everything that doesn't, is the one I still bring to every engagement.

My PR career began at a top Indiana agency, where I learned that PR and marketing can shape what a buyer thinks of a firm long before a salesperson ever calls. Shaping that view on purpose is still a core part of how I think about marketing. From there I built and ran a nine-person marketing agency for a decade. That means I've sat on the other side of the table from the CEOs I work with now, and I know what an agency is optimizing for.

Then I went inside companies as a marketing director and VP, owning budgets and being accountable for pipeline. Today I work as a fractional CMO, with CEOs of B2B companies who want senior marketing leadership without a full-time executive hire.

Why do the different seats matter?

Most marketing advisors have held one of these roles. The combination is what makes the diagnostic work.

From the agency seat I know how work gets scoped, billed and reported, and where the gaps between a report and a result hide. From the in-house seat I know what it feels like to be accountable to a CEO and a sales team for numbers. From the fractional seat I can put both views to work at once, without the agency's incentive to sell more activity or the employee's incentive to protect a department.

The fractional role is the one place where all three perspectives are useful at the same time.

What is the track record?

Three client engagements show how this plays out in practice: a national semitruck sales and leasing company, a construction software firm and a hybrid transportation startup inside Cummins Crosspoint. Read the case studies.

Where do I work?

Reveal is based in Indianapolis, and I'm in Tampa Bay in person each month. Most weekly work happens by video or phone, and in-person time is scheduled around what the engagement needs.

If you're in either market, these pages are written for you: fractional CMO in Indianapolis and fractional CMO in Tampa Bay. For industry detail, see construction and specialty trades and engineering, architecture and professional services.